I guided Thuma through the transition from being the world’s favorite internet bed to becoming a design and lifestyle brand that operates across categories.
Design Guidelines
I helped lead and create a new brand vision for Thuma built around the idea of operating as a Design company and offering people a sense of “oasis” in every touchpoint.
Soho Flagship
The NYC flagship store beautifully brings to life the brand idea of “Oasis”.
Heller x Thuma
I concepted and led the first design collab between Heller and Thuma, connecting the legitimate design cred, timeless design and sustainable practices of two great brands.
