I helped to create the world’s first Irish-American whiskey.
Pack
Working with the founding partners we created a concept that was breakthrough in the industry, but easily understood by everyone: the first blend of Irish and American whiskeys.
I led the creation of the concept, the name and the award-winning pack design.
Awards
The product was the most highly awarded whiskey of 2022
Fuck You, Brian
We created a launch campaign that went on the win multiple awards and drove huge engagement. The campaign stoked a 29% increase in the distribution of Keeper’s Heart as distributors came calling on the brand rather than the other way around. Among the ranking of best-selling whiskeys on Reserve Bar, Keeper’s Heart climbed to 4th place out of 124.
