I served as the interim CMO at Rothy’s in 2022 helping the brand clarify their purpose, vision and story and preparing it for the next stage of growth.

Brand Campaign Development

We created Rothy’s first brand campaign and galvanized the company vision behind the idea of Possibility.

Rothys x Vogue

We worked with Vogue to give up and coming design students the possibility to create a new design for the brand. We had over 1000 submissions and the winning bag sold out in minutes.

Rothys x Evian

We partnered with Evian to take bottles from the US Open and recycle them into a beautiful, limited-edition tennis capsule.

I served as the interim CMO at Rothy’s in 2022 helping the brand clarify their purpose, vision and story and preparing it for the next stage of growth.

Brand Campaign Development

Rothys x Vogue

Rothys x Evian

Thuma

Kindred Motorworks