I served as interim CMO at Atheta for one year. During this time I codified the “by women, for women” positioning, signed Simone Biles and Alicia Keys to the Power of She team and delivered breakthrough creative around the 2020 election.
Women Run
We created a 360 campaign to celebrate the cultural moment of the election of the first female VP into office.
Alicia Keys x Athleta
We brought Alicia Keys on to be our chief vibe officer, expanding the brands reach into music and culture, while maintaining the deep meaning the brand has always stood for.
Simone Biles x Athleta
We signed arguably the best athlete in the world (stealing her from Nike), bringing more meaning and longevity to our relationship.