I served as Mack Weldon’s interim CMO from 2022 - 2024 and helped refine brand identity, voice and fine tune the marketing organization.
Campaign Development
Refocused marketing strategy to include brand campaigns that connected with consumers on an emotional level.
Brand Identity Work
I helped create brand standards to make the company feel more modern, relevant and sophisticated across imagery, copy and graphic design.
New Customer Journey
I partnered with marketing team to create a lighter touch, but still effective customer onboarding process.
